If you are an e-commerce site owner, how fun is it when your sales tank and you don’t know why?
Well, not fun at all.
Reasons for low conversion rates include: lesser number of visitors, poor SEO ranking, etc. So what are the solutions? This blog talks about trying new approaches and strategies to get better results.
Lesser number of visitors is the problem
One of the first things you should check is whether the number of visitors to your site is dropping. The conversion rate depends on it, so you should act fast if this happens.
If your site’s competitiveness drops, then there’s a high probability that your e-commerce business will also be harmed. It can become harder for your customers to find you. If people can’t find your business through search engines and social media easily, it will be harder for them to buy from you too. And if you get more traffic and conversions, business will improve.
The main – and some would argue, only – way to get more visitors is through SEO. There are no easy shortcuts. You need to do continuous research into your keywords, backlinks and site structure. The more SEO work you can do, the more traffic you will get over time.
However, problems can occur if you don’t know what you are doing with SEO. If your ranking falls because of a problem with your site, that’s one thing. But it could be because someone else has outranked you due to better SEO work than yours.
Reasons for a drop in SEO ranking
The loss of SEO ranking isn’t always your fault. Some fault lies with Google, which can pull search results randomly, or because someone has used an unfair technique. But there are a number of problems that you might be guilty of too:
You can’t find specific terms on your page – If your page doesn’t contain specific terms then how will people find what they are looking for? This is Google’s basic algorithm that it uses to determine whether it should list you or not. If you have no chance of appearing when someone searches for a particular phrase – delete those pages or add those words to your titles and content.
Getting your SEO working effectively is important for e-commerce sites. You can use a few different strategies to improve your search ranking. You might have problems on the web, but you have the choice to correct them.
